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The new

DistinctPlus

Up to 2 extra puffs* of smooth taste.

ACTIVE RESPONSE paper technology

Offered exclusively on du MAURIER Distinct Plus, this paper burns as usual when you smoke it, and less when you don't - offering up to 2 extra puffs*.

duPLUS™ Charcoal Filter

Offered exclusively on du MAURIER Distinct Plus, this filter is firmer than the original duPLUS™ filter, with reduced staining on the mouth end. It also includes charcoal for a smooth taste.

* Versus the average standard King Size Cigarette as per the method ISO 3308 — Routine analytical cigarette-smoking machine — definitions and standard conditions.